How Leaders Really Feel About Employee Workfluencers

Workfluencing: Opportunity or Concern?

• 44% of leaders have had an employee act as a workfluencer, with Gen Z leaders (58%) the most likely to report this experience.

• Overall, 1 in 8 leaders have hired an employee to be a workfluencer — including 27% of Gen Z leaders, 15% of millennials, 13% of baby boomers, and just 6% of Gen X.

• 31% of leaders believe that workfluencer employees are a potential risk to their companies.

• Only 24% of leaders would be impressed if an employee went viral for posting a "day in the life" video, while 32% would be concerned about how the company was portrayed.

  • Gen Z leaders are the most likely to see it as impressive (30%), while nearly half of baby boomers (42%) and Gen X leaders (41%) would be concerned.

• Nearly 1 in 4 leaders (23%) have disciplined or warned an employee for posting about work online, and 6% have fired someone over it.

• Over one-third of leaders (34%) say their company has benefited from an employee acting as a workfluencer, while 37% believe employee posts are more valuable than official company posts.

• More than 1 in 3 leaders (35%) have learned something meaningful about their team or culture from an employee's social media post.

Where Leaders Draw the Line on Employee Workfluencers

• More than 1 in 5 leaders (22%) say an employee posting about work on social media is more damaging to their company's reputation than a negative review on Glassdoor.

• Leaders are far more comfortable with employees workfluencing on LinkedIn (76%) than on TikTok (34%).

• Baby boomer leaders (74%) feel the least comfortable with employees workfluencing on TikTok — more than any other generation.

• Nearly half of leaders (43%) worry that workfluencing creates unrealistic expectations for potential hires.

Leaders Posting as Workfluencers

• 1 in 6 leaders have acted as workfluencers, with Gen Z (29%) the most likely to have done so.

• Nearly 1 in 5 leaders (18%) feel pressured to post leadership or career content because others in their field are doing it.

• Executives (C-suite executives, owners, or founders) were the most likely to have acted as workfluencers, with 26% having posted about their job or workplace on social media, closely followed by 23% of senior leaders (VPs, directors, or equivalent), and only 14% of managers.

• Leaders in marketing or advertising (28%), information technology (26%), and health care (17%) are the most likely to have acted as workfluencers.

Methodology

We surveyed 1,008 workplace leaders to explore how they perceive work-related social media content shared by employees. Among them, 11% were executives (C-suite, owner, or founder), 13% were senior leaders (VP, director, or equivalent), and 76% were managers. Generational breakdown is as follows: 8% were Gen Z, 57% were millennials, 30% were Gen X, and 5% were baby boomers. Data was collected in September 2025.

About Clarify Capital

Clarify Capital helps small business owners get access to fast, flexible funding. Whether you need no-doc business loans or fast business loans, Clarify makes the process simple and stress-free. As workplace trends evolve, Clarify supports entrepreneurs in staying ahead — on social media and off.

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